Saturday, January 18, 2020
How to get rid of a dead possum
There's a dead possum in your yard. A grown-ass, seriously dead (you think) North American marsupial, belly up on your lawn. You call your local animal control and they inform you that they don't do body removal from back yards. It's on you. The following instructions should help:
1. Get a shovel and a couple of garbage bags. Use the shovel to nudge the thing into the bag all the while muttering "pleasebedead pleasebedead"
2. Toss the shovel aside and jump up and down a few times, shaking your hands like there's water on them and yelling "gross gross gross"
3. Gather your courage and tie the bag.
4. Double bag that mess and carry it to your outdoor garbage can. Make sure there is already garbage on the bottom and once the bag is in there, throw garbage on the top. You don't want those garbagemen discovering the body.
5. Put the top on the trash can.Jump up and down again, yelling "grossgrossgross."
6. Hose down the contaminated shovel or better yet, bury it if you have another shovel.
7. Pour yourself a stiff drink.
8. Write about it in your blog.
Full disclosure - this actually happened to my friend but she doesn't have a blog.
Thursday, December 7, 2017
A Day in the ADD Life
So I leave Trader Joe's with my bags and go to my car.
Only... it's not my car because there's an ornate silvery frame around the
license plate. Confused, I look in to make sure and see a giant bottle of Evian
water in the passenger seat. Definitely not my car. Just then the owner
arrives, sees me peering into her car and walking away. "Can't find your
car?" she teases. I shake my head no, and then I remember that I was
driving my husband's car, not mine, and I see that it is parked RIGHT NEXT to this
lady's. Which I am too embarrassed to explain because she will think I am nuts.
So I proceed to wander around the parking lot as aimlessly as I can until she
has safely driven away
Monday, February 23, 2015
The Water Sommelier
"You never come visit." my daughter complained, the last time she visited us. "You haven't been down here since my wedding." It's true. She and her husband have been to San Francisco several times since they got married, and she has also come alone, but I had not been to L A in a year. Anyway, it's nice to be wanted. My daughter and I get along famously. We both love food, art museums, people watching, and flea markets, and we like to laugh. A visit sounded like a lot of fun. Added incentive, an old friend from Cleveland was coming to Los Angeles that weekend for a conference. I flew down Friday night.
Saturday was museum day and after some debate, we decided on LACMA, the L A County Museum of Art. By the time we got to LACMA, we had to eat. My daughter may or may not be hypoglycemic, but she gets pretty cranky if she is not fed on a regular basis. We headed straight for the museum cafe. We ordered a cheese plate, perfectly sized for a couple of moderately hungry mice, but what really intrigued us was the water menu. There was one featured water per page, with descriptive copy that I admit to not reading. But a water menu! Wish I'd taken a picture.
Looking up from the water menu, we noticed two 6ft tall, size 2 model-actress types in expensive casual garb, taking selfies together with abundant giggles and a large dose of self love. My daughter and I have no class, so we stared openly, shoving bread into our mouths to compensate for the skimpy cheese offering. Then, a muscular little man in a tight-fitting suit approached the models' table: The water sommelier. We tried to watch discretely – OK, fine, we gaped – as he chatted up the babes. Beyond the professional obsequiousness, he was enjoying his job waaaaaaay too much. I could have set fire to myself in the middle of the restaurant and I don't think he'd have noticed. Or watered me. For a half an hour, he poured the two nymphs tiny samples of gourmet water, discussing the virtues of each variety in vivid detail. No food ever tainted the surface of that table, but the models got to taste 5 brands of designer H20.
Now I like bubbles. I am a sparkling water gal and have to be really parched to drink the flat stuff. I'll agree that size and density of bubbles is a nuance worth noting. But if water isn't carbonated, all you want from it is a cool temperature and no taste. Whatever that sommelier notices, I don't want. Mouthfeel? Anything beyond wet would be a total gross out. Color? Transparency? Let's not even go there. Water should be neutral. Like Burberry raincoats. Or white rice. Just my opinion, but then, I am not a water sommelier. Anyway, see exhibits a, b, and c below:
Saturday was museum day and after some debate, we decided on LACMA, the L A County Museum of Art. By the time we got to LACMA, we had to eat. My daughter may or may not be hypoglycemic, but she gets pretty cranky if she is not fed on a regular basis. We headed straight for the museum cafe. We ordered a cheese plate, perfectly sized for a couple of moderately hungry mice, but what really intrigued us was the water menu. There was one featured water per page, with descriptive copy that I admit to not reading. But a water menu! Wish I'd taken a picture.
Looking up from the water menu, we noticed two 6ft tall, size 2 model-actress types in expensive casual garb, taking selfies together with abundant giggles and a large dose of self love. My daughter and I have no class, so we stared openly, shoving bread into our mouths to compensate for the skimpy cheese offering. Then, a muscular little man in a tight-fitting suit approached the models' table: The water sommelier. We tried to watch discretely – OK, fine, we gaped – as he chatted up the babes. Beyond the professional obsequiousness, he was enjoying his job waaaaaaay too much. I could have set fire to myself in the middle of the restaurant and I don't think he'd have noticed. Or watered me. For a half an hour, he poured the two nymphs tiny samples of gourmet water, discussing the virtues of each variety in vivid detail. No food ever tainted the surface of that table, but the models got to taste 5 brands of designer H20.
Now I like bubbles. I am a sparkling water gal and have to be really parched to drink the flat stuff. I'll agree that size and density of bubbles is a nuance worth noting. But if water isn't carbonated, all you want from it is a cool temperature and no taste. Whatever that sommelier notices, I don't want. Mouthfeel? Anything beyond wet would be a total gross out. Color? Transparency? Let's not even go there. Water should be neutral. Like Burberry raincoats. Or white rice. Just my opinion, but then, I am not a water sommelier. Anyway, see exhibits a, b, and c below:
Monday, May 26, 2014
A Tale of Two Idiots
Mr. and Mrs. Idiot went to pick up their new 6 drawer dresser and were too excited/cheap to have it delivered. Instead, they let the store employees take out the drawers and load it, face up, in Mr. Idiot's van, with the drawers shoved in wherever possible. This, despite the fact the dresser would have to be carried down a flight and a half of stone steps to get to the house, and then down another 4 steps to get to the bedroom and should have been carried by strapping young men. I should also specify that Mr. Idiot is close to retirement age and healing from a cracked vertebrae and Mrs. Idiot is 5'5, middle aged and a wee bit soft in the biceps. The dresser got badly scraped from rubbing against the drawers and the roof of Mr. Idiot's van. Then, after a challenging trip down the stairs, the Idiot couple put the drawers back in... and Mrs. Idiot immediately broke the mechanism on drawer number 6, leaving it stuck halfway open. Now the two idiots, who apparently deserve each other, have to have the dresser picked up, repaired, and spot refinished and Mrs. Idiot must continue storing elements of her vast wardrobe in plastic drawers under the bed.
Friday, January 3, 2014
SEO...OHHHHH!...OHHHHHH!
According to Linked In, these are the key words, in descending order, that lead people to my profile. Swear to God I haven't edited this:
"Keywords that led to you:
13% Freddie
4% McKenna
2% Arlington graphic design communications
2% sex toys
1% McKenna
1% Addy li
1% joke ge
1% Freddie B
1% WHUR
1% joke li
So... I can't argue with Freddie, or with McKenna, seeing as that's my actual name. Freddie b is probably a reference to my maiden name, which starts with that letter. I've never worked in Arlington, but it is a suburb of Washington DC, where I toiled in the advertising trade for 12 years. I'll take Addy - I've won a few, though not since I went grey and ended up in the salt mines of health care advertising. Joke ge probably stands for joke generator. I suffer from Pun Tourette's, so I'll cop to that. The urban station WHUR is a former client. But sex toy? Moi? I'm the kind of naif who thinks whipping is for cream, chains are for tires and Dildo is Bilbo Baggins' less adventurous cousin. I assumed a cock ring was an iPhone alarm setting until I drew a naked gay guy in life drawing class. (Well, cock-a-doodle-do and good morning).
So I looked at my profile, which I've been meaning to edit for the past 3 years, and I finally figured it out. Early on in my list of writerly attributes is the line "I understand tone and manner and would never use a sex joke to sell oatmeal to seniors." Bingo. Sex. Further down, I mention that I worked on Little Tykes Toys. Bango. Toys. Put 'em together and what do you get?
Busy.
I guess it really is time to rewrite the old profile.
Thursday, November 28, 2013
Surviving Thanksgiving
Happy Thanksgiving, everyone. Thought we could all use a few pointers on getting through the holiday meal with our more difficult relatives, so I have put together this handy dandy list of...Topics to avoid over turkey with your dysfunctional family:
Whether brandied sweet potatoes count as a serving of alcohol.
BPD vs. BPD (Bipolar personality disorder vs. borderline and which one is Uncle Charlie).
BPD vs. BPD (Bipolar personality disorder vs. borderline and which one is Uncle Charlie).
Why Cousin Isabelle keeps getting up to go to the bathroom in the middle of dinner. (Especially tempting because you can get back on topic any time she leaves the room).
Whose pumpkin pie is better, Mom's or Aunt Lily's?
The fact that you're all eating in the living room because the dining room is piled high with twelve years worth of newspapers.
The latest changes in the DSM.
The latest changes in the DSM.
Is Great Aunt Ginevra senile or just a passive aggressive old bitch?
Look! Great Aunt Gretchen is slipping rolls into her purse again.
When is artistic Uncle Albert finally gonna come out.
Whether Cousin Damon will show, and if so, where to hide the carving knives.
Should you hide the butter knife too?
Should you hide the butter knife too?
Does our yearly national mass turkey slaughter count as genocide under the Geneva convention?
Who really has celiac disease and who just wants to ruin dinner for the rest of us.
How come Dad always gets to eat the pope's nose.
Why is grandma's frozen green bean and stale fried onions casserole a family tradition when nobody eats it?
Why is your sister dating yet another asshole and doesn't he have his own damn family to visit?
Why is your sister dating yet another asshole and doesn't he have his own damn family to visit?
Is Uncle Ron off his meds again?
How many artificial ingredients are in cool whip?
How many artificial ingredients are in cool whip?
Did the pilgrims really drink straight vodka at the first Thanksgiving?
Could your brother's kids possibly be more obnoxious? (Wait, that's a rhetorical question).
Can we please just get through grace without Cousin Barney going all militant atheist on us?
Can we please just get through grace without Cousin Sylvia trying to rebirth the skeptics?
Was that weird striped pink thing in the bathroom a pregnancy test?
Since when does Cousin Alicia have double D's?
Does your parents' weird neighbor have a facial tic or has he just been winking at you for the past two hours?
Was that weird striped pink thing in the bathroom a pregnancy test?
Since when does Cousin Alicia have double D's?
Does your parents' weird neighbor have a facial tic or has he just been winking at you for the past two hours?
Has carving a giant block of seitan into a turkey shape ever really fooled anyone?
If you're going to carve things into turkey shapes, wouldn't chocolate be a better choice?
How come movies about dysfunctional family Thanksgivings are so much funnier than the real deal?
And... the last two topics you should avoid at all costs discussing over the family feast:
And... the last two topics you should avoid at all costs discussing over the family feast:
Last Thanksgiving.
Next Thanksgiving.
Wednesday, September 11, 2013
I Swear I'm Not a Pervert.
Now that we've gotten that out of the way, here goes.
I don't follow Kim and Kanye and the rest of the Kreepy Kardashian Kapitalist Klan. But these folks are in my face every time I hit a newsstand and I have to wonder why. I know Kanye is a musical talent who was rude to Taylor Swift and stomped around the VMA awards swigging a bottle of the hard stuff while swinging his metaphorical dick. But what exactly has Kim has done to be famous and have a TV show? It seems she f*@ked somebody named Ray J. Easily the most lucrative f*@k in all of video-recorded history. Even my husband, whose pop culture references are about 30 years behind the times, knows about her "accidentally" leaked sex tape.
Anyway, I am a huge believer in consenting adults - straight, gay, plural, what'ev. I don't judge, I don't care. Just please, close the bedroom door and leave me out of it. So I've managed to ignore the Kim and Ray J. sex tape, the Paris Hilton sex tape, the John Edwards sex tape, the Antonin Scalia sex tape, you name 'em, I've skipped 'em. If Anthony Wiener ever makes one, I will make sure to avoid it like the plague. Or herpes. But now the Kim and Ray J. show is back in the news because Kanye and Ray J. are having a feud over Ray J.'s "kiss" and tell song, I hit it first. It being, presumably, Ms. Kardashian. So I decided, nice, intellectually curious middle-aged lady that I am, to watch IT, as in the tape.
It starts out with Kim wriggling on the bed like she can't get over her own boobs. She spends a fair amount of time wiggling – writhing would require more enthusiasm – while Ray J plays with his camera and who knows what else. My favorite part is when Kim's then paramour asks her to show him her ladybits and she demurs, whispering "I'm shy" in a Little Bo Peep voice. Now this, Alanis, truly is ironic. And then they have some incredibly dispassionate sex during which they appear to be voguing the entire time. Well, OK, the whole 90 seconds that I could watch it before getting too embarrassed and returning to my PG writing project. Anyway, I can testify that Ray J can vogue with a hard on.
I am not a porn connaisseur, but I've seen it a couple of times. Romance, grand passion and true or desperate love are not in the mix, but you do see people having, or at least pretending to have, a good time. The chemistry- challenged Kim and Ray J., on the other hand, didn't look like they were having much fun. When Ray J. asked if he could please see Kim's hoo ha, he might as well have been checking an item off his shot list. You couldn't tell whether these people actually liked each other, they were that opaque. I'm not convinced they were even getting off on being exhibitionistic. It was a performance, weirdly cold and not in the least bit romantic. Oh Brave New World, where you can get rich and famous for having bad sex.
I hope Kanye's having a better time than Ray J.
Monday, June 10, 2013
Untruths and Consequences
"I have been assured by a very knowing American of my acquaintance in London, that a young healthy child well nursed is at a year old a most delicious, nourishing, and wholesome food, whether stewed, roasted, baked, or boiled; and I make no doubt that it will equally serve in a fricassee or a ragout."
11 Year Old Boy Scout Defeats Santorum in Supermarket Debate.
Scalia Says Marriage Views Not Affected by Lifelong Fear of Gays.
Republicans Introduce Bill to Abolish FEMA.
Usually, these links are followed up by a half dozen comments, all expressing righteous indignation. And then comes comment #7. "Isn't that satire?"
It's gotten really hard to tell. It's seems like today's satirists get their kicks out of punking people, as opposed to making them think. Meanwhile, we're becoming distressingly naive. In Colbert's early days, I worked with a woman who refused to watch Steve's show because he was just "too right wing". This was right after his brilliant and ballsy Bush roast at the annual White House Correspondents' Dinner. So, I made the nice lady watch Colbert's unforgettable shiska-bobbing of W, and she figured it out. Now, I realize my friend sets a high bar for gullibility. But then, look at some of the things people in this country fervently believe:
• Bush and Cheney intentionally ignored 9/11 intelligence and 'let' it happen.
• Obama, aka the Anti Christ, was born in Kenya and has a fake birth certificate.
• Obama wants to take people's guns away and establish a Marxist State.
• The Illuminati, wherever-they-at-ti, (they're everywhere) are secretly running the world.
People are less educated, more polarized and extremely anxious about the future. That makes them more willing to believe rumors about the evil other side, especially when the yarn has a ring of truthiness and is passed on by a friend. It doesn't help that attention spans keep shrinking and investigative journalism is devolving into a quaint artifact of the newspaper age. We're getting our news in TV sound bites and short, typo-ridden mashups. The cyber stew swims with rumors, spin and gotcha-satire, all of which can be propagated on the Internet at the speed of light. Naturally, political social media specialists are learning to milk the conspiracy theories while keeping their hands clean.
Stealth satire. Unscrupulous political operatives. An emasculated media. A gullible, apathetic, disillusioned and bitterly divided public. It's a dangerous, disharmonic convergence.
I recently read a story in Daily Kos called The Onion Calls It Quits. Here's how Will Tracy, the Onion's Editor-In-Chief explains it:
"It used to be that political satire was easy. All one had to do was find the absurd buried beneath the surface of a given story and employ satire to highlight that absurdity. To shine a light on it. Now? Now you have headlines showing up in mainstream publications like "Kansas Republican Actually Opposes the Poor Buying More Food" and "Conservatives Less Likely to Buy Energy Efficient Bulbs if Labeled as Environmentally Friendly." The absurdity of conservatives in this country has completely destroyed our business."
Perhaps Mr. Tracy is right. Perhaps truth has become so strange that it's put satire out of business. Unless, of course, the Daily Kos article was supposed to be satire. Guess I better read the comments.
Saturday, March 2, 2013
O is for Old: An Abecedary of Middle Age
A is for Aches and pains. At least that's what you think – at first. You must have slept funny, thrown something out, overdone your workout. Eventually it hits you that when the yoga teacher asks about everybody's 'tweakies' at the beginning of class, you always have something to report. Because A, as it turns out, is for arthritis.
B is for Belly. There's a reason they call it 'middle' age. The same reason you can't see your toes in the shower. And it's not just a matter of going up a size. You need to worry about things like your BMI, the color of your fat deposits and whether you're an apple or a pear. If you're a woman, you may dimly remember a time when b was for bikini. Fortunately, it still stands for bakery.
C is for Crankiness. C is also for crow's feet, cellulite, cholesterol and colonoscopies, all of which can lead to more crankiness. Even if you're a disgustingly healthy bike-riding vegan, you're not immune. (If I had to eat faux cheese and drink nut milk, I'd be hella cranky). In order to minimize symptoms of crankiness, try to avoid air travel, phone-bots, the Apple store and remote controls with 67 buttons.
D is for Diet. If you know what's good for you, you're eating a mediterranean diet – grains, olive oil, fish... It's easy. Just eat like a pre-fiscal crisis Greek peasant. You can go Greek or you can go the way of the twinky.
E is for Erectile dysfunction. That's medi-speak for impotence and pharma-speak for rising profits. Physicians refer to ED as a canary in a coal mine because that dysfunctional dirty birdie is often the first sign of heart disease and diabetes.
F is for for Feet. And you thought you could walk all over them for years without suffering any consequences. Get ready for fallen arches, neuromas, plantar fasciitis and the dreaded hammer toe, proof that even if your toes are permanently crossed, there's no guarantee luck will come your way. (Ladies, toe cleavage is only sexy to a foot fetishist: No one wants to see your gnarly piggies. Just be happy you never had to wear the kind of fuck-me shoes young women favor today. By the time they're your age, their feet will be a freak show.)
G is for Gut feelings. Not the figurative kind you get when your old boss is replaced by a 25 year old or your daughter brings home a guy with neck tattoos. The literal kind you get from eating fried foods, pizza, Chinese takeout, barbecue, and pretty much anything else that tastes even remotely good. (If you've never heard of GERD, there's still time to order the large fries.)
H is for Hypertension (also known as high blood pressure). Risk factors include age, family history, certain chronic conditions, lack of exercise, obesity, teenagers and waiting for the COMCAST man.
I is for Invisibility. If you are a 45+, female and not Oprah, you might as well be wearing Harry Potter's magic cloak. The only people who can see you are your kids when they want money, your husband when he wants food and your boss when he suddenly realizes he could hire two kids for what he's paying little old you. Otherwise, you're invisible, so feel free to have another cupcake, wrap yourself up in a cozy mint green snuggy and catch up on the latest episode of GLEE.
J is for Joints. Not the fun kind from the old days. The kind you have to replace after fifty some years of arduous activities like walking from the couch to the refrigerator. Orthopedists can now fit you with a prosthetic hip, knee, shoulder, ankle, wrist, finger or toe. Me, I'm holding out for the full body replacement. Just hope my hot new bod will work with my tired old mug.
K is for Knees. (See Joints) Be knice to your knees if you know what's good for you. All those step classes you took in the knineties come back to haunt you in your fifties.
L is for 'Letting Yourself Go". Sadly, you're not going anywhere good like Paris or Ipanema. You're going, colloquially speaking, to Hell. Too much gin, not enough gym, life with a capital L. (Maybe L should be for Life.)
M is for Menopause. I am not gonna talk about it because everyone else is. A quarter century after becoming the first generation to give birth, Boomerettes are now the first generation to go through menopause. Or at least to write about it ad-nauseum. I prefer how they dealt with 'the change' in my mother's generation. Grin, bear it, and carry a fan.
N is for Nose hairs, a mostly male concern. Ditto, ear hair, which grows in inverse proportion to the hair on your head. Ladies, stop gloating and go take a close look at your chin.
O is for Osteoporosis, revenge of the solidly built woman. Fine boned skinny ladies tend to be at risk, especially if they are Asian or Caucasian, like Sally Field. Poor Sally. Those bird bones may have kept her aloft as a flying nun, but now she has to take Boniva so her skeleton won't snap.
P is for Prostate and Prolapse. Don't ask or I'll have to tell you about Pessaries and Penile Prostheses.
Q is for questions to ask your doctor. Here's why the doc's always running late: Doctor Discussion Guides. Pharmaceutical companies love them. Making sure people 'talk to their doctor' helps them stay on the FDA's good side while nudging folks into asking their physicians if Doznothingatol XR could be right for them. So keep leafing through that 6 month old issue of People, because the guy ahead of you needs to ask the doc if Lotsasyde FX could be right for him.
R is for Ranting which is comorbid with crankiness. There are so many things to rant about. Bicyclists who ride two or three across so your car can't pass them. Congressional inertia. Back fat. Smartphones. Stupid people. And of course, medical bills.
S is for Sex. I'm all for it myself. If you're still kicking and still getting your kicks, good for you, however ancient ye may be.
T is for Tinnitus. Yes, Boomer boy, this is what you get for spending your musical youth standing next to the speakers. Who needs more cowbell when your ears ring all the time?
U is for uvula. What could possibly go wrong with my uvula, you ask? Not much. In fact, chances are it's the only part of your body that still looks as good as ever. Probably because all it does is hang out. Cherish your uvula. It won't give you any trouble, no one cares if it sags, and it comes in handy in Words With Friends when you're stuck with a couple of U's.
V is for Vision and I don't mean wisdom, perspective or creativity. Nuh-uh. Bifocals. Trifocals. Complaining about out-of-focus movie subtitles when the real issue is your out-of-focus eyeballs. Dislocating your shoulder trying to read a menu. Realizing that you miss seeing with the naked eye more than you miss looking good naked.
W is for Work, as in getting work done. No, not as in staying late at the office. Work as in face lifts, nasal sculpting, chinplants, dermabrasion, tummy tucks, lip plumping and boob jobs. When you hear someone is "getting some work done" and you don't know for a fact that the recession ate their retirement, it means they're having plastic surgery. Feeling bitter 'cause you can't afford face-freshening? Try this. The first time you see Penny Plastic post-surgery, say nothing. Not "you look great", not "did you do something different to your hair?" Not a word. Just carry on as though your old friend hadn't morphed into Joan Rivers overnight. It will drive her nuts. If she announces that she's had work done, smile and respond "Really? I can't tell." This will send her into a schizophrenic state, bouncing between relief that you can't tell and wondering why she bothered. Karma's a bitch, and apparently, so are you.
X is for Xylophone. It's been that way since before you learned to read.The reason you can remember that is, your long-term memory is still good. It's the short-term memory that's going.
Y is for Yoga. Don't you feel better already? OOOOOOOOOOOOOOOmmmmmmmmmm.
Z is for Z. Maybe you're a man getting up 6 times a night to pee. Or a woman with night sweats. Or a middle aged human of either gender with leg cramps, sleep apnea or restless leg syndrome. Regardless, you can forget about zzzzs. Z is about as much sleep as you can count on.
Wednesday, January 9, 2013
Friday, May 4, 2012
Flip
Like this blog? I have another one. Don't like this blog? Like I said, I have another one. It's less snotty and more meditative. Check it out.
Saturday, April 28, 2012
An Ad Wench and her Pet Peeves
THOSE KRAZY KREATIVES
• The Account vs. Creative dynamic.
So passé, so old school, so unnecessary. Unless, of course, your shop is totally account driven.
• Art directors who will do anything if "it looks cool."
Me: Why are five words in the headline red? Him: Because it looks cool. Me: but you're emphasizing AND THIS IS THE. Him: Well write me a new headline with four words I can highlight in the same place. Me: Bite me.
• Creatives who think they're too good to do small, unglamorous jobs.
Shit work is good for you. Now get over yourself and go write me a BRC and three emails.
• People who can't make their deadlines.
It's a deadline-driven business. You have 60 seconds to get that through your thick skull.
• Art directors who don't sweat the type.
Just because you didn't come up in the paste up days doesn't mean your kerning gets to suck.
• Writers who confuse sex jokes with concepts.
Unless you're selling vibrators, save it for the locker room. Any idiot can make a sex joke. If I had a dollar for every dick joke I've made in my life, I'd be dictating this to my personal secretary while getting my toenails painted by my in-home aesthetician. (Full disclosure, no raincoat: I worked on an erectile dysfunction drug account for three years).
• Writers who can write headlines but suck at body copy and don't think it matters.
• Project managers who underestimate everybody's time.
I know copy is just content to you, but some of us still try to craft it.
• Proofers who are too busy rewriting your copy to notice the glaring typo in the headline.
• People who come in late every day, take two-hour lunches, and leave early.
Everybody sees, everybody knows, and everybody resents the hell out of you.
• Fakers who hang out at the office late so they can look like they're busy.
• Mommies and Daddies who leave at 5, no matter what.
A single and childless art director raised my consciousness on this one back when I had wee ones myself. If you must leave early, email the work to yourself, tell the boss you're working at home, and get the job done after you've tucked in the rug rats. And if there's a new business pitch, come in on the weekend just like everybody else. On the flip side, if you manage people with young children, and they promise they'll finish the job at home, what's it to you as long as it gets done?
SEEDY CDs
• Creative Directors who hoard the good jobs, take credit for other people's work or always pick their own concept.
Like the guy I worked for years ago in the Midwest who did all the TV so he could spend the entire Winter in LA. Nice tan, asshole.
• CDs who don't know when to stop.
For some reason, this type tends to revise everything at 2 a.m. 8 hours before the pitch. Hey, Goldilocks, it's just right, right freaking now. Now leave it the hell alone before you turn it into porridge.
For some reason, this type tends to revise everything at 2 a.m. 8 hours before the pitch. Hey, Goldilocks, it's just right, right freaking now. Now leave it the hell alone before you turn it into porridge.
• CDs who make everybody work all weekend and just pop in for a half hour on their way to the gym.
•CDs and other managerial types who won't stand up for their staff.
•CDs and other managerial types who won't stand up for their staff.
"Sure, we can combine the heads from campaigns A and B and use the visuals from campaign C. Of course you can have it in 24 hours. Now what kind of dressing do you want on your salad?"
•AEs who treat creatives like crazy kids.
• AEs who can't write a brief.
• Territorial types who feel threatened if the client starts to bond with the creatives.
• Creatives who put someone else's work on their site.
No, you can't justify it because you resized the ad five times. If it wasn't your concept or design in the first place, it's cheating.
• Managers who agree to impossible deadlines.
Not only are you abusing the staff, you're training the client to think we can pull creative out of our happy place in less time than it takes to fry an egg.
• Anyone who flat out lies.
I was once in a large client meeting in which the agency President told the client our new account planner had been quietly working on his business behind the scenes for over a year. Unfortunately, the client read The Business Journal, in which the planner's hiring had just been announced.
• Manipulative phonies.
Sure, tell me I did a great job on a specific project. But don't come into my office and start the conversation with "you're so wonderful." Translation: you want something, it's due yesterday and I'm working all weekend.
• Agencies that enter work in award shows without crediting a creative who left the shop.
Better to have everyone know someone talented left your agency than demonstrate the douche-baggery that drove them out the door.
• Creatives who take themselves too seriously.
Your work, you should take seriously. Yourself, you need to get over.
It's only advertising, people. Slightly less disposable than Kleenex.
• Flattery junkies
You know the place is going political when all the biggest slackers and sleezeballs in the agency are chillin' in the new boss' office instead of sitting at their desks pretending to work.
• 45 year olds who talk down to junior creatives
You never know when you'll get put out to pasture. That tattooed little twit could end up being your boss. If you ever work again.
•25-year olds who don't understand protocol and hierarchy and complain about their boss to HIS boss
That clueless technophobic geezer IS your boss. The only time it's OK to go over his head is if you're being sexually harassed. Even then, start with HR.
• Strategy? What's that?
Do your research, know your target, and get the client on board. Because ultimately, when the work doesn't work, you're gonna get blamed.
• Executions that don't speak to the target because the CD thought they were cool
I once worked for a guy who always managed to turn everything into a sex joke - redickto absurdium. I called him on it at one point and remarked that a headline was off strategy. He smiled smugly and responded, "Then we'll change the strategy."
•Viral Videos that have nothing to do with what you are selling.
Great. It went viral. Just like monkey pox, hysterically laughing babies and the toilet-flushing cat. You're only a genius if that somehow translates to sales.
• People who think the words "social media" are magic and don't consider the target's behavior. Watch out for those self-styled "Social Media Experts" selling their wares on Linked In. Most of them are just rebranding themselves.
• Company presidents who do spec work for the same prospect for months thinking they are going to get the account.
I worked for a small agency that went under that way. The prospect kept dissing their agency of record and having us do "just one more test - we'll pay you for it." $300,000 worth of work later, they hadn't paid a dime. As it turned out, the prospect's agency-of-record had put all their work on hold because of outstanding invoices. He was spreading the debt around and had two other agencies on the hook. Nobody ever got paid.
• Creatives who don't understand the power of research and whine about attending focus groups.
Read the research. If you're lucky enough to go to focus groups (which are sadly going out of style thanks to online survey tools), take notes! There's no better way to learn how to talk to your target in their own language. Come presentation time, you can refer back to the research to justify your out-there concepts.
• People who are afraid to push back.
Wimpy CDs, mopey creatives, subservient AEs and other invertebrates.
• People who push back automatically.
By all means, if you disagree, say so. But make your case. If you can't explain, logically and coherently, why you disagree, then STFU. Unless, of course, you're the client, in which case you get to say things like "I don't know why I don't like it. I just don't like it. But don't worry, I'll know what I like when I see it."
• Adboys of all ages who think going out of town is an excuse to act like a pig.
Who do you think you are, the Secret Service? The Mad Men days are over, you're going to get an STD and we've all met your wife, you friggin' creepazoid.
• People who keep beating the dead horse when there's nothing left but bones.
•Sexists, bigots and religious freaks who expound on their beliefs in the work place.
Praise the Lord on your own time. And no, I don't think your jokes about women, gays, Jews and Black people are even remotely amusing, you fascist f*@k.
• People who pad their time sheets.
And that includes freelancers. Word to the wise, any manager worth her salt knows how long the job takes.
• Brainstorming sessions.
This is where great concepts go to die. My advice: Give them just enough so they think you know something, but keep your best ideas to yourself. You can explore and develop them later, when your brain is clear and the brainstorm has passed.
• Big Mouths
Just because it's juicy doesn't mean you should share. I know this from bitter experience, because I used to have a big mouth myself. Which is how I managed to bite myself in the ass. Never again.
And if someone tells you something in confidence, respect that. It's called being a mensch.
• Sociopaths
No, they are not all criminals. The smart ones have good jobs and find discrete, passive aggressive ways to screw people, because they can. Read The Sociopath Next Door. Trendy business books come and go, but sociopaths are always with us. The most effective ones position themselves as straight shooters and regular guys/gals, which will totally scramble your shit detector. Beware of women named Theresa: One of them is a sociopath.
CORPORATE BUZZKILLS
• Crap pro bono.
There are two reasons to do pro-bono: It's a great cause and you can do great work. The fact that the CEO's-wife's-college-roommate's-husband's-sister's-cleaning-lady is starting a business and wants free creative is irrelevant unless she's willing to stand aside and let creative have a good time.
• Proprietary strategic systems.
It's a ladder! It's a triangle! It's a matrix! It's a venn diagram! Every agency has one, but really, all they are doing is visually organizing strategic information. After all, account planners and account executives change jobs all the time. They don't have to draw the same pictures to reach the same conclusions.
• Tolerating substance abuse.
One official warning - that's what HR is for. Otherwise, you're just another enabler. I worked at a now-defunct midwest agency with a fall-down drunk VP AE. No matter how much he screwed up, management kept him on. His presence allowed them to rationalize away their own, slightly more functional alcoholism.
• The banquet table work set-up.
Line up all the creatives around a long table, out in the open, with no privacy or personal space even though half of us have ADD. No wonder noise-suppressing ear phones are all the rage.
•Typos in produced work.
Hire a proofer to check your damn website, people! Proofers are a necessary expense.
• The office basketball court.
Try writing technical web copy in an open set up while a ball goes thump thump thump in the background.
• Bonding through bowling
As much as people might love their coworkers, the odds of everyone wanting to bowl, white water raft or share a Navajo sweat lodge are remote. Especially if you make it mandatory that we all take the afternoon off and half of us have to work 'til 10 pm to make up for it.
Wimpy CDs, mopey creatives, subservient AEs and other invertebrates.
• People who push back automatically.
By all means, if you disagree, say so. But make your case. If you can't explain, logically and coherently, why you disagree, then STFU. Unless, of course, you're the client, in which case you get to say things like "I don't know why I don't like it. I just don't like it. But don't worry, I'll know what I like when I see it."
• Adboys of all ages who think going out of town is an excuse to act like a pig.
Who do you think you are, the Secret Service? The Mad Men days are over, you're going to get an STD and we've all met your wife, you friggin' creepazoid.
• People who keep beating the dead horse when there's nothing left but bones.
•Sexists, bigots and religious freaks who expound on their beliefs in the work place.
Praise the Lord on your own time. And no, I don't think your jokes about women, gays, Jews and Black people are even remotely amusing, you fascist f*@k.
• People who pad their time sheets.
And that includes freelancers. Word to the wise, any manager worth her salt knows how long the job takes.
• Brainstorming sessions.
This is where great concepts go to die. My advice: Give them just enough so they think you know something, but keep your best ideas to yourself. You can explore and develop them later, when your brain is clear and the brainstorm has passed.
• Big Mouths
Just because it's juicy doesn't mean you should share. I know this from bitter experience, because I used to have a big mouth myself. Which is how I managed to bite myself in the ass. Never again.
And if someone tells you something in confidence, respect that. It's called being a mensch.
• Sociopaths
No, they are not all criminals. The smart ones have good jobs and find discrete, passive aggressive ways to screw people, because they can. Read The Sociopath Next Door. Trendy business books come and go, but sociopaths are always with us. The most effective ones position themselves as straight shooters and regular guys/gals, which will totally scramble your shit detector. Beware of women named Theresa: One of them is a sociopath.
CORPORATE BUZZKILLS
• Crap pro bono.
There are two reasons to do pro-bono: It's a great cause and you can do great work. The fact that the CEO's-wife's-college-roommate's-husband's-sister's-cleaning-lady is starting a business and wants free creative is irrelevant unless she's willing to stand aside and let creative have a good time.
• Proprietary strategic systems.
It's a ladder! It's a triangle! It's a matrix! It's a venn diagram! Every agency has one, but really, all they are doing is visually organizing strategic information. After all, account planners and account executives change jobs all the time. They don't have to draw the same pictures to reach the same conclusions.
• Tolerating substance abuse.
One official warning - that's what HR is for. Otherwise, you're just another enabler. I worked at a now-defunct midwest agency with a fall-down drunk VP AE. No matter how much he screwed up, management kept him on. His presence allowed them to rationalize away their own, slightly more functional alcoholism.
• The banquet table work set-up.
Line up all the creatives around a long table, out in the open, with no privacy or personal space even though half of us have ADD. No wonder noise-suppressing ear phones are all the rage.
•Typos in produced work.
Hire a proofer to check your damn website, people! Proofers are a necessary expense.
• The office basketball court.
Try writing technical web copy in an open set up while a ball goes thump thump thump in the background.
• Bonding through bowling
As much as people might love their coworkers, the odds of everyone wanting to bowl, white water raft or share a Navajo sweat lodge are remote. Especially if you make it mandatory that we all take the afternoon off and half of us have to work 'til 10 pm to make up for it.
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