Monday, February 22, 2010

Career Advice from an Ad-broad.

Hey, kids. Just got carried away on linked in when someone put out an APB for advertising career advice. Then, it occurred to me that maybe I know something, so I'm gonna share. Here, in no particular order, are a few pointers for your survival.

Learn to keep your mouth SHUT. I learned this the hard way in my early thirties. I was a gossiping fool. No more.

Beware of sociopaths. There are a few out there that stay on the right side of the law and will stab you in the back for their own amusement. I've only met one, but I still have the scars.

Watch out for people who present themselves as the most down to earth, outspoken person in the room. That may mean they are keeping it real or it may mean they are playing you because they know your type. The "what you see is what you get" player is the most dangerous workplace con artist there is. See sociopaths.

Don't be afraid to say what you think, but get the lay of the land first. If you are working for someone who surrounds himself with yes people, you may have to keep your mouth shut. If you are working for someone who invites opinions from the staff and sometimes acts on them, keep that job!

When you get a new head honcho, watch who's kissing his/her fanny and how he/she takes it. If the boss is susceptible to flattery and all the sleazeballs and slackers are suddenly golden, get the hell out of there as fast as you can. You've entered the bizarro world.

Be nice to everyone, from the receptionist on up. Maintain a team spirit and positive attitude.

Learn to apologize. People appreciate it, you'll feel better and it helps keep your ego in check.

Keep your ego in check! Get over yourself- everyone else already has.

Don't indulge in the idiotic "us vs.them" mindset with your account people. You're better off befriending them. They'll find you entertaining, and you will appreciate an occasional reality check from a level headed account person.

Take your deadlines dead seriously. Pretend you will have to commit Hari Kari if you blow one.

Don't do the chronically late thing. No one is that special, except maybe the owner of the company.

Try your darnedest not to lie - in business and in life. Liars almost always get caught because they forget what they said and to whom. One exposed lie and your credibility is tainted forever.

Spare everyone the name dropping of glamorous agencies you've worked for. Guess what? No one cares, and you're not there anymore. Which doesn't mean you can't share a good war story.

If you're funny, great. If you're always the funniest person in the room, take it down a notch. (Cracking wise is like Tourette's to me and I am always checking myself so I don't start riffing)

If you're cute, young and female, lucky you. That's an extra trick in your arsenal. Just don't dress like the office sex pot. Older women will resent you and men won't take you seriously. Trust me, unless you come to work in a burka, people already know you're attractive. Save the tube top and butt-grazing mini for Saturday night.

Don't dominate the meeting unless it's your show. Disagree diplomatically.

Never get drunk at the office Christmas party, or any other professional function. Nobody ever forgets the girl whose strapless dress fell down or the guy who puked on the boss' shoes.

Watch the line between gallows humor and a negative attitude, and don't cross it.

Don't call in sick when you are not. You'll get found out. I know a guy who lost his job because he forgot he'd already killed off his uncle. I know another guy who "caught" what one of my female colleagues had been out sick with. Only problem was, some of us girls knew the real reason our friend couldn't come in: killer menstrual cramps!

If you have young children, suck it up and find a way to sometimes stay late or come in on the weekends, even if you have to bring your spawn with you. Childless people resent being the default slave because the breeders have to go to all their kids' soccer games and it really isn't fair. (I have kids btw and I lived by this when they were little.)

If you're gonna cry, go to the ladies room. If you're gonna yell and throw things, don't.

FOR MANAGERS ONLY:

If you supervise people, remember to handle them individually. Some thrive on praise, others on intimidation, still others want and deserve a more egalitarian approach. Always temper criticism with praise unless you are dealing with the slacker from hell. Give people a second chance, explaining clearly where they are falling short. Then, if they don't get it together, don't be a wimp. Get rid of them. Yes, it's a tough economy, which means there's someone really deserving out there who needs that job and will give it the attention it deserves.

Never cuss out or humiliate people, unless you truly covet the title of office douche bag.

Give credit where credit is due. If you head a team, don't just bask in the glory of their work. Tell others who the shining star was. It's fair, and it endears you to the troops. Stand up for your people if they are being maligned or treated unfairly.

If you are the creative director, act like one. You are not competing with your team. You are inspiring them to greatness, or at least greater competence. If you're all working on a big pitch, it's your job as creative director to pick, tease out and hone the best idea - which may not be YOUR best idea. Being a pig about this is the quickest way to turn your staff against you. Keeping all the TV or other plum jobs for yourself is porcine behavior as well.

Be open to other opinions. It's actually possible you might be wrong.

Don't dance around substance abuse. If someone has a drug or drinking problem, do the HR thing. Warn them, send them to rehab if necessary. They are sick and need help. If, however, the situation continues after the intervention, keeping them makes you an enabler. Do them a favor,and let them go. It could just the come-to-Jesus they need.

Liberally consult people with an expertise different from yours.

Know how long it should take to do a job and keep an eye out for dawdlers. Time dumping is not cool.

Respect the damn hierarchy. Yes, people under thirty, this means you. Even if your boss is an idiot. Don't go over your boss's head unless you have a true HR issue like harassment. No matter how friendly you are with your supervisor, he/she is the boss of you.

1 comment:

TKB said...

Thanks for this insight! Can I use this in my class? I think people need to be taught these things early on.